Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team and financial structure. The move is designed to “unlock shareholder value and foster market competitiveness,” according to the company, which has seen the price of…
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with…
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is going on the offensive to enhance its appeal to its top assets — and in some cases its strongest advocates — creators. The company has rolled out a new solution to pair brands…
The Body Shop has gone beyond hair care, shower gels and hand soaps to include makeup in its product refill program, which prevented more than half a million plastic bottles from entering the environment in 2022 alone. Peptalk Lipstick, which now comes in a refillable case made from 100% recycled aluminum, is enriched with Community…
Making the word “impossible” part of your business name might sound like a company is pridefully flinging a challenge at the world. But while in classical tragedies such hubris eventually brings the hero down, sneaker reseller Impossible Kicks has been able to meet, and even exceed, its own high expectations for success. John Mocadlo From…
If you run an online business and want to increase your customer base by attracting more wholesale leads, search engine optimization (SEO) is essential. By optimizing your website and online presence for relevant keywords and phrases, you can improve your search engine rankings and increase your visibility to potential customers. Essentially, having a solid SEO…
Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such…
Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a medically restricted diet. “We know that access to nutritious foods can deliver healthier outcomes, but…
Editor’s Note: This story was updated on March 27, 2023 to include comments from The RealReal. As it continues its laser focus on profitability, luxury resale platform The RealReal is “deemphasizing” the direct sales side of its business to focus on its more profitable consignment operation. The first casualty of this shift in strategy will…
Bed Bath & Beyond will reportedly lay off approximately 1,300 more employees at four locations in New Jersey, according to a Worker Adjustment and Retraining Notification (WARN) notice seen by Reuters. The layoffs will occur before a change to the state’s labor laws that would mandate companies with 100 or more employees to notify authorities…
