Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance. Additionally, Eyebuydirect has partnered with a…
Walmart Canada, in partnership with TerraCycle, will mark Earth Day on April 22 with a “Fresh Start” Day of Action, encouraging consumers to recycle their used blue Walmart shopping bags as part of a free national recycling pilot program. TerraCycle will launder usable bags and donate them for reuse by charity partners; bags that are…
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop,…
Dick’s Sporting Goods is expanding its partnership with sporting goods resale marketplace SidelineSwap following a previous expansion in 2023. As the partnership moves into its third year, SidelineSwap’s recommerce services will be available at more Dick’s locations across the U.S. through an ongoing series of trade-in events. During these events, Dick’s customers can bring in…
Aldi has retrofitted its Aurora, Ill. supermarket with cashier-free checkout technology powered by computer vision. ALDIgo, using technology from Grabango, tracks which items shoppers put in their carts; customers can then pay with a credit or debit card or the Grabango app at cashierless pay stations or they can use traditional manned lanes. “It’s exciting…
Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience. One negative interaction can easily drive them away. At the same time, it…
LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that mimic the tests in a comprehensive eye exam. The series’ first season has engaged more than 300,000 users since its debut in October 2023. In the metaverse experience, users help Blinky, a friendly eye-bulb character, overcome challenges…
Seeking to increase consumer recycling of used household appliances, the Chinese government has pledged to update regulations and provide “strong financial support for large-scale equipment renewals and trade-ins of consumer goods,” according to a statement by the English-language channel of the country’s State Council. The government’s plan is to boost the recycling percentage of household…
The legal hits keep on coming for Shein even as the discount shopping app continues to draw shoppers and generate sales in droves. The ecommerce platform — which already is dealing with a number of lawsuits and legislative investigations — is now also facing a class action lawsuit for copyright infringement, filed April 5 in…
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated…
