Alibaba Restructures into 6 Distinct Businesses to Drive Agility and Shareholder Value

Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team and financial structure. The move is designed to “unlock shareholder value and foster market competitiveness,” according to the company, which has seen the price of…

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Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with…

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How Impossible Kicks Turned Sneaker Resale into an ‘Attainable Luxury Experience’

Making the word “impossible” part of your business name might sound like a company is pridefully flinging a challenge at the world. But while in classical tragedies such hubris eventually brings the hero down, sneaker reseller Impossible Kicks has been able to meet, and even exceed, its own high expectations for success. John Mocadlo From…

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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such…

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Instacart Health Launches Tools to Scale ‘Food as Medicine’ Programs

Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a medically restricted diet. “We know that access to nutritious foods can deliver healthier outcomes, but…

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Levi’s Will Test AI-Generated Models to Boost Inclusivity and Personalization

Levis Strauss & Co. (LS&Co.) is partnering with digital fashion studio Lalaland.ai to test AI-generated models to supplement human models, beginning later this year. Founded in Amsterdam in 2019, Lalaland.ai uses advanced AI to create hyper-realistic models of every body type, age, size and skin tone. In a blog post announcing the partnership, LS&Co. said…

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