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B2B customer retention is a key driver of long-term success in the wholesale industry. After all, happy, loyal customers tend to purchase more, provide invaluable feedback, and become advocates for your brand. This is even more crucial in the B2B landscape, where trust and loyalty form the foundation of lasting customer relationships. However, retaining B2B…
As a wholesale business owner, you’re likely excited about the prospect of a new year ahead. After all, it’s the opportune time to recalibrate and set new goals for your business. You don’t need to navigate this journey alone – we’re here to guide you during this preparation period by helping you create a solid…
The start of a new year presents an opportunity to take your wholesale business to new heights. Savvy business owners recognize the importance of strategic wholesale planning and goal setting in making this happen. With a clear plan and goal in mind, you’ll have a roadmap to navigate the opportunities and challenges of 2024. We’re…
By David S. Bauders, CEO SPARXiQ For many distributors, the post-pandemic period has provided exceptional growth, with many sectors experiencing revenue gains of 30 percent or more since 2021. Though part of this growth has been driven by persistent high inflation, much of it was fueled by real expansion in volumes due to increased construction…
B2B content marketing is one of the most effective ways to reach, engage, and convert wholesale customers. However, with the abundance of marketing strategies you can implement, it can be challenging to choose the best ways to get your message across. We’re here to help! In this guide, we’ve outlined effective B2B content marketing strategies…
Written By: Net at Work What is intelligent pricing? Intelligent pricing is a data-driven approach used by many of today’s small-to-mid-sized distributors that provides optimal pricing based on historical buying behavior, real-time demand, location, and other factors. As more distributors seek better ways to maximize profitability, strategic pricing has come to the forefront as an…
Building a strong brand identity can help your wholesale business stand out in a landscape where customers have countless options accessible at their fingertips. While this concept is more commonly explored in the world of B2C relationships, its importance cannot be overstated in the wholesale industry. With a solid B2B brand strategy, you can expand…
Successfully capturing new leads and registering new customers is a notable achievement in the competitive landscape of B2B e-commerce. However, the true journey to creating lasting partnerships begins after the registration is complete. To ensure the success of B2B onboarding, you’ll need to go above and beyond to make your wholesale customers feel welcome and…
In the competitive e-commerce space, setting the right pricing strategy is key to attracting and building loyalty among your wholesale customers. As an online business owner, you likely understand the power of offering enticing deals to your clientele. This is where discount rules for WooCommerce come into play. By using discount rules for WoocCommerce, you…
By: Doug Wyatt (VP, Sales & Marketing – SPARXiQ) At various industry events this year, a recurring topic has been the importance of a well-thought-out talent strategy. It’s not merely about having any talent strategy but developing one that enables you to thrive in the face of today’s talent challenges. Many distributors have expressed a…
