Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion.

Michaels’ email subscribers have received a 20% off PetSmart coupon (good through Dec. 10 and only in the U.S.), while members of the PetSmart Treats loyalty program are getting 70% off at Michaels plus an extra 10% off custom framing collections, through Dec. 13 — perfect for framing a photo of your kitty knocking over your tree or upsetting the menorah.

Michaels, which celebrated its 50th anniversary in August 2023, has been pursuing additional revenue opportunities, including its new MakerPlace by Michaels online marketplace. Michaels also builds customer loyalty from an early age via its Camp Creatology program for kids, which marked its 10th year in 2023.

PetSmart has been adding new ways for customers to buy its products, teaming up for on-demand deliveries with Uber Eats in April 2023 and Instacart in May.