Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers.  We have seen changes to routines,…

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