E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary…
BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will be the first of 12 new locations planned for BJ’s 2024 fiscal year, which will end in February 2025; the retailer also plans to open 15 gas stations during this period. The new stores will be located…
The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock, VP of Orange Apron Media and Monetization, walked supplier partners…
Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia. Jessica Hendrix will begin her tenure…
Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox. Over the past year the experience has garnered 60,000 monthly active users and 11 million visits overall. For the collaboration, users can interact with a 3D non-player character (NPC) digital avatar of Slick Rick…
After nearly 20 years of litigation, Visa and Mastercard have reached a settlement with U.S. merchants worth an estimated $30 billion that will lower the interchange fees (commonly referred to as swipe fees) that merchants are charged when customers use credit or debit cards. The antitrust settlement is one of the largest in U.S. history, according to Reuters, and…
The Home Depot is acquiring building products distributor SRS Distribution for $18.25 billion in a bid to accelerate the growth of its pro offerings. The deal, which is expected to close by the end of the retailer’s fiscal 2024 in late January 2025, is subject to customer closing conditions and will be funded through a…
Recent reports show that traffic delays cost U.S. drivers an average of 51 hours of lost time in 2022, and that number is on the rise — in 2021, the average was 36 hours. For the typical commuter, those lost hours can be frustrating. They extend the workday and increase fuel expenses. In fact, some…
Optimizing your WooCommerce order fulfillment process plays an integral role in the success of your e-commerce business. After all, today’s B2B buyers demand nothing short of excellence. They expect timely deliveries, accurate order processing, and transparent communication throughout the entire purchase process. Meeting these expectations can help enhance customer satisfaction and set your business apart…
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. These tools join Google’s AI-powered image generation feature, which shows customers photorealistic images that illustrate text queries…
