Schnucks Joins Digital Network for Delivering Personalized Promotions

Schnuck Markets has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms, third-party publisher sites and Ibotta’s DTC properties. Digital offers from the IPN, including personalized offers and rewards, will become available to Schnucks customers later this year.

In addition to offering Schnucks shoppers exclusive product offers, the companies’ partnership also encompasses R&D for co-developing new customer experiences that could include advanced digital offers in retail media and development of innovative in-store touch points.

“Schnucks is thrilled to partner with Ibotta, the leader in digital rewards, to expand savings for our customers through our Schnucks Rewards program,” said Tom Henry, Chief Data Officer at Schnucks in a statement. “Through this partnership, Schnucks customers will have access to a wider range of digital coupons in our Schnucks Rewards program, creating more value for customers with every in-store or online shopping trip.”

In October 2020 Walmart and several CPG brands partnered with Ibotta to offer cash-back rewards on Thanksgiving meal staples, and in July 2023 Dollar General began offering cash-back rewards in partnership with the Ibotta Performance Network.