Sorel Paints Brooklyn Orange with New Pop-Up

Footwear brand Sorel has collaborated with MG2 and The Lionesque Group on a Brooklyn-based pop-up to celebrate the 50th anniversary of its. The anniversary celebration coincides with the release of a celebrity design collaboration with musician and actress Chloe Bailey.

The 950-square-foot store, open through Oct. 22, 2023, is engulfed in 25 gallons of Optimized Orange paint, 650 feet of printed vinyl and custom display fixtures and lighting. The pop-up design also touts a 5’ x 10’ foot polar bear painted on the store’s signature orange exterior.