LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that mimic the tests in a comprehensive eye exam. The series’ first season has engaged more than 300,000 users since its debut in October 2023. In the metaverse experience, users help Blinky, a friendly eye-bulb character, overcome challenges…
Seeking to increase consumer recycling of used household appliances, the Chinese government has pledged to update regulations and provide “strong financial support for large-scale equipment renewals and trade-ins of consumer goods,” according to a statement by the English-language channel of the country’s State Council. The government’s plan is to boost the recycling percentage of household…
The legal hits keep on coming for Shein even as the discount shopping app continues to draw shoppers and generate sales in droves. The ecommerce platform — which already is dealing with a number of lawsuits and legislative investigations — is now also facing a class action lawsuit for copyright infringement, filed April 5 in…
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated…
Untuckit has been on a multifaceted growth path in 2024. The apparel retailer is expanding its brick-and-mortar footprint with plans to open at least 14 new stores in 2024, bringing its store count to nearly 100. Additionally, Untuckit has officially entered the wholesale market following a pilot program with Macy’s that began in November 2023….
Levi Strauss & Co. (LS&Co.) has appointed Gianluca Flore as its new EVP and Chief Commercial Officer, effective July 29, 2024. Flore will report directly to President and CEO Michelle Gass and will support all Levi’s commercial operations and global channels, including stores, ecommerce and wholesale. “I am delighted to welcome Gianluca to LS&Co. at…
For the 15th year, The Home Depot has awarded grants for campus improvements to Historically Black Colleges and Universities (HBCUs) as part of its Retool Your School program. This year’s nearly $3 million donation will be divided among 42 HBCUs, with Albany State University, South Carolina State University and Paine College each receiving $150,000 as…
Brooks Running has joined forces with Outside Interactive, a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country. The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. The newsletter will draw on Outside’s extensive…
Walmart will add 18 new Walmart Health Centers in Texas in 2024, joining the four sites operating now. The first three openings will be in Pearland, Sugar Land and Tomball, Texas. Each Walmart Health facility is approximately 5,400 square feet and is located beside a Walmart Supercenter. While specific services offered will vary by location,…
Omnichannel dog brand Bark has partnered with a jet charter company to launch Bark Air, an air travel experience designed “for dogs first and their human companions second.” Bark Air aims to take the white glove experience of a human’s first-class flight and redirect all that pampering to pooches — from booking and arrival to in-flight…
