Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways

Visa has launched a new Web3 Loyalty Engagement Solution designed to “usher in the future of customer engagement and loyalty” with a suite of immersive products that brands can offer their customers, including gamified giveaways, augmented reality treasure hunts and new ways to earn and spend loyalty points. Consumers’ loyalty program preferences and expectations are…

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Sycamore Completes $1 Billion Chico’s Acquisition, Adds Brands to KnitWell Group

Private equity firm Sycamore Partners has completed its acquisition of Chico’s FAS in an all-cash transaction valued at $1 billion. The Chico’s, White House Black Market and Soma brands will now join the KnitWell Group, a holding company Sycamore Partners created for the Ann Taylor, Loft and Talbots brands in September 2023. With the addition…

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CVS Revamps Loyalty Program into Simplified Two-Tier Offering

CVS Pharmacy has evolved its loyalty program into two simplified membership tiers: the free loyalty tier will remain branded as ExtraCare, while the paid membership — previously called CarePass — has been rebranded as ExtraCare Plus. Launched nationwide in 2019, the newly renamed ExtraCare Plus program currently has more than 6.5 million members, on top of the more…

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31, 2023, according to Adobe Analytics. November’s sales total of $123.5 billion topped December’s $98.6 billion, fueled by strong Cyber Week sales of $38 billion. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts…

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Secrets to Successful Alcohol Delivery: How to Minimize Risk and Protect Your Business

In recent years, alcohol ecommerce surged throughout the U.S. as 27 states made legislative reforms to permanently allow or substantially extend some type of alcohol delivery during the COVID-19 pandemic. Between 2023 and 2027, ecommerce alcohol sales revenue in the U.S. is forecast to continuously increase by nearly 21%, with 2027 total revenue expected to…

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Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

UK supermarket chain Asda is fortifying its digital foundation both for the present and the future. The company has appointed Morrisons executive Matt Kelleher as its first Chief Digital Officer and plans to double the number of workshops it hosts this year in partnership with Girls in Data, an organization that encourages girls to consider…

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Pitney Bowes, PackageHub Launch Returns Drop-Off Network

Pitney Bowes and PackageHub have debuted a no-box, no-label returns drop-off network at nearly 1,000 locations nationwide, with the promise of hundreds more launching soon. These new returns locations augment the existing network of 30,000 postal locations where Pitney Bowes currently offers no-label returns. Online retailers that currently use the Pitney Bowes return service and…

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