Target Promotes 17-Year Veteran to Chief Marketing Officer

Target bullseye

Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief Guest Experience Officer Cara Sylvester, Roath will lead core marketing functions including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations.

Roath, a 17-year Target veteran, most recently was SVP of Food and Beverage Merchandising. In that role she led the team through a period of significant growth, as Target grew its annual food and beverage sales by more than $5 billion since 2019. During that time Roath’s focus on innovation helped quadruple the number of emerging brands in the retailer’s assortment.

“Marketing plays such an important role in Target’s guest experience and brings to life the inspiration, care and connection people feel when they shop with us,” said Sylvester in a statement. “Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests.”