Tastemade Turns ‘Viewers into Doers’ with New Shoppable TV Activation

Kitchen Glow Up will be the first shoppable TV show from Tastemade in partnership with Shopsense AI.

Lifestyle media company Tastemade has partnered with Shopsense AI to cook up shoppable TV experiences for its U.S. audiences.

The partnership will debut with Tastemade’s new series, Kitchen Glow Up, with viewers able to shop items for their kitchens, pantries and cooking spaces in real time, from every episode, via a dedicated page on shop.tastemade.com. The first two episodes of Kitchen Glow Up premiered on May 28 on the Tastemade streaming channel.

“As innovators in shoppable streaming, Shopsense AI provides Tastemade the opportunity to create interactive experiences that redefine the way our audience engages with our programming,” said Evan Bregman, General Manager of Streaming at Tastemade in a statement. “Shopping plays a vital role in transforming our viewers into doers and brings us closer to our audience in ways that fill their lives with great taste. We’re looking forward to seeing how audiences and brands can interact on this unique platform.”

Shopsense’s commerce media technology platform launched last month with Paramount Global as its first partner, activating a “shop the screen” experience for the CMT Music Awards. Other recent partnerships have included shoppable integrations for select CBS Sports Golazo Network games and The Talk daytime talk show, in which viewers were able to shop the outfits worn by the show’s hosts. Shopsense also launched a shoppable platform with Univision tied to its coverage of the Latin American Music Awards in late April.

“Tastemade understands that younger audiences are looking for a more engaging television experience,” said Marissa Ramirez, SVP of Business Development at Shopsense AI in a statement. “We’re excited to work with Tastemade as they blaze a new trail in modern media and move shoppable content forward in a way that closes the gap between the point of inspiration and the moment of transaction.”