Levi’s Will Test AI-Generated Models to Boost Inclusivity and Personalization

Levis Strauss & Co. (LS&Co.) is partnering with digital fashion studio Lalaland.ai to test AI-generated models to supplement human models, beginning later this year. Founded in Amsterdam in 2019, Lalaland.ai uses advanced AI to create hyper-realistic models of every body type, age, size and skin tone. In a blog post announcing the partnership, LS&Co. said…

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components, Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to…

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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. The list, which changes nearly every day, now includes everyone from platforms like Shopify; multi-category merchants like Macy’s, BJ’s Wholesale…

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa. Prada Group will leverage the Adobe…

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