Blogging has become a popular tool for businesses across various industries. In fact, as a wholesale store owner, you can benefit from incorporating this practice into your marketing strategy. After all, leveraging the power of a company blog can help you unlock a multitude of advantages that can propel your business forward.
True, a company blog isn’t a requirement for all wholesale store owners. However, there are several compelling reasons why you should consider investing time and resources into creating and maintaining one.
So, how would blogging benefit your wholesale business? Read on to find out!
The 8 Major Reasons Why Running A Company Blog Is Good For Wholesale Businesses
If you’ve ever considered managing a blog for your online wholesale store, now’s a good time to start.
According to recent data, companies that maintain a professional blog enjoy impressive marketing results, including 55% more website visitors and 97% more inbound links (i.e. links from one website to another).
There is also research that states that 54% and 26% of businesses experience “results” and “strong results” respectively due to their blogging activities.
With all that in mind, here are the benefits that a company blog can provide your business:
1. Content marketing
Blogging allows you to engage in content marketing. This involves creating valuable and informative content to attract and engage your target audience.
For example, you can write blog posts that address industry trends; provide insights into specific products or market segments; offer helpful tips, advice, and instructions; and more.
By writing such content, you can position yourself as a valuable resource for your customers. Furthermore, you can establish yourself as a thought leader, which can build trust and ultimately drive organic traffic to your website.
2. Search engine optimization
Search engine optimization (SEO) is crucial for improving the visibility of a website in search engine results. Generally, this involves using relevant keywords or keyphrases that boost your content’s online visibility.
Operating a company blog is an excellent opportunity to create content that incorporates such targeted keywords. As such, it can increase your online store’s chances of being discovered by potential customers who are actively searching for related products or information. This can lead to improved organic search rankings, increased website traffic, new customers, and a boost in sales.
3. Relationship building
Blogging allows wholesale store owners to engage with their audience on a deeper level. After all, a company blog is a platform for interaction through comments, social media sharing, email subscriptions, and more.
In other words, this practice allows you to connect with customers, address their inquiries, and build a sense of community around your brand. This two-way communication fosters relationships, strengthens customer loyalty, and increases the likelihood of repeat business.
4. Display of expertise
Managing a company blog provides a space for you to showcase your expertise, industry knowledge, and unique insights.
By sharing valuable information, discussing emerging trends, or presenting case studies, you can position yourself as a trusted authority in your field. As a result, you establish your credibility, which builds your customers’ confidence in you. This, in turn, makes them more likely to choose your wholesale store as their preferred supplier.
5. Marketing and promotion
Wholesale businesses can use blogging as an effective marketing and promotional tool. For example, your company blog can announce new product launches, promotions, or special offers through regular posts. Furthermore, you can highlight success stories, feature customer testimonials, or share updates about the wholesale business.
This way, you transform your company blog into a platform for generating excitement, creating awareness, and driving sales. Moreover, your posts can be easily shared across various social media platforms, extending your reach and amplifying your marketing efforts.
6. Market research
Blogging can serve as a valuable tool for conducting market research. Notably, you can use your company blog to analyze engagement metrics such as comments, social media shares, and user feedback.
The resulting data from this research can then give you insights into customer preferences, interests, and pain points. In addition, said data can inform product development, marketing strategies, and overall business decision-making.
7. Competitive advantage
In a competitive wholesale market, having a well-maintained blog can provide a distinct advantage.
If competing wholesalers don’t have an active blogging presence, having a company blog can help you stand out. Specifically, it can differentiate your business from others and position it as a forward-thinking, customer-focused enterprise.
Regularly updating your company blog with relevant and engaging content can attract potential customers. In addition, it can build brand awareness, thus establishing a competitive edge.
8. Long-term value
Blog posts have a long-lasting impact compared to other forms of marketing content.
Typically, social media updates and paid advertisements eventually disappear from users’ feeds. However, blog posts remain accessible on the website indefinitely. Therefore, you can build a comprehensive library of valuable content over time. This library will continue to attract visitors, generate leads, and contribute to the overall growth of the wholesale business.
Wholesale Suite Bundle
So, a company blog can attract visitors to your store. But how do you convince them to purchase your goods? And what can you do to retain them as loyal customers?
First, we have Wholesale Prices Premium. Basically, this lets you easily set exclusive prices for your wholesale customers.
Then, there’s Wholesale Order Form, which allows you to create order forms that simplify the online ordering process for customers.
Lastly, Wholesale Lead Capture automates the recruitment and registration of customers, making capturing leads a cinch.
Of course, these tools have a lot more to offer, so consider checking them out. They could be just what your wholesale business needs to thrive in the competitive e-commerce landscape!
As a wholesale store owner, there are many strategies you can use to help your business succeed. One of them is blogging.
To summarize, when you run a company blog, your business can benefit from the following:
- Content marketing
- Search engine optimization
- Relationship building
- Display of expertise
- Marketing and promotion
- Market research
- Competitive advantage
- Long-term value
Do you have any questions about how operating a company blog can be good for your online wholesale store? If so, please don’t hesitate to reach out to us in the comments section!