How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. But Wells knows that to successfully acquire this coveted…

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Kroger to Upgrade In-Store Networking and Centralize Cloud Management

Kroger will improve networking support for in-store experiences, benefiting both shoppers and associates, by deploying the ExtremeCloud IQ cloud management and WiFi 6E access points across its brick-and-mortar fleet. In addition to supporting services such as scan-as-you-go, inventory location and temperature sensing applications, the solution from Extreme Networks will provide Kroger with a single view…

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Yahoo’s New Partnership will Enable Shoppable Retail Ads

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000 retailers, representing nearly 165,000 locations across the U.S. and Canada, to put ads for their products in front of consumers that link directly to retailer…

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