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Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign

Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. The campaign follows virtual human Imma’s journey…

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John Deere Rejects Support for ‘External Social or Cultural Awareness’ and ‘Diversity Quotas’

John Deere has joined fellow rural-oriented brand Tractor Supply in cancelling support for both progressive causes and diversity, equity and inclusion (DEI) principles. In a statement on X, the retailer said it would be auditing “all company-mandated training materials and policies to ensure the absence of socially motivated messages, while being in compliance with federal,…

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Starbucks Teams with Mercedes to Expand EV Charging Network

Starbucks is collaborating with Mercedes-Benz to bring the carmaker’s High-Power Charging stations to more than 100 coffee shops across the U.S. The first phase of the partnership includes co-located 400 kW electric vehicle (EV) chargers at Starbucks stores located along Interstate 5 — a critical West Coast travel corridor reaching from Canada to Mexico. From there the partners…

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GlassesUSA.com Leverages AI to Bring Online Eyewear Recommendations into Focus

GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product discovery and provide better recommendations. Now the retailer has added its proprietary AI engine to facilitate online eyewear purchases with the “Pairfect Match AI” solution, which helps customers find frames suited to their unique facial structure and…

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