Choosing the right location for your retail store is complex but crucial. It requires a deep understanding of your target market, brand, and business model. Whether you’re struggling with foot traffic and conversions, looking to add a location, relocate an existing location, or are about to open a store, here are the often missed factors…
Attracting customers as a primary objective can be a misnomer. Many retailers look to attract customers but don’t consider what they really want – more purchases.
Despite tens of thousands of viral TikTok #CleanTok videos, many retailers still show a psychological barrier toward cleaning or requiring their staff to maintain the cleanliness of their store.
Defensive selling is a sales approach typically driven by a sales associate’s anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections.
Manhattan Associates invited me to their Momentum user event in Phoenix, where CEO Eddie Capel introduced the theme “Move Life and Commerce Forward.” 1100 attendees were united around supply chain commerce.
Every business starts with an idea, a passion, and then a name. The name must draw wary customers in and establish the company’s identity and purpose. It is a high bar to hit. But miss that or add confusion, and people drive on.
I had a question from a Facebook fan asking me, “What is the difference between training and having to repeat your instructions regularly while not seeing them followed?”
Buying wine, liquor, cannabis, cigars, beer, and most new foods is like choosing a book without reading it first. You decide on labels, descriptions, recommendations, or personal preferences.
The retail industry has undergone a significant transformation, shifting the focus toward digital customer service, marked by investments to provide self-service tools for customers. Self-service options have become increasingly popular among consumers, who are more comfortable than ever with technology, favoring autonomy in resolving their own inquiries and issues.