How To Get Your Dealers and Franchisees To Follow Your System

As a retail consultant, one of the most universal concerns major brands and franchisors ask me is, “How can I get franchisees (or dealers) to use the tools we provide for them?”

As a former COO and CMO, I feel your compliance pain. You know what they need to do, but like an independent teenager, they do what they want, even though you can see their path is hard. You want the best for them. It’s natural to want just to tell them, but you could alienate them. I know. I did that with a few franchisees.