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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. Financial details of the transaction were not disclosed. Full Glass was founded earlier this year by alcohol industry veteran Louis Amoroso and entrepreneur Neha Kumar. Amoroso previously served as President of DTC at…

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Comparing Distribution Sellers to Other Verticals (and How to Close the Gap)

By: Mike Kunkle (SPARXiQ – VP, Sales Effectiveness Services) In July 2023, I presented a webinar in collaboration with Distribution Strategy Group about “The State of Sales in Wholesale Distribution.” During this presentation, I conducted research to evaluate the sales competencies within wholesale distribution in comparison to other industries. The results were both fascinating and…

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TikTok Launches Generative AI Tool to Help Brands with Content Creation

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The tool draws on the platform’s database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends and find inspiration. The new tool is available to…

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