How Retailers’ Wrong Sales Tactics Are Ruining Customer Impulse Buys and Considered Purchases

I walked into a store in California last year, and what seemed like thousands of mason jar candles were stacked on a glass fixture from the ’80s.

It was right next to the register.

I could see the logic of putting the display there. Candles are impulse items. We probably don’t have to talk much about them. They could be grab-and-go items that increase sales.

The flaw in this thinking was the price point. These were $24.95.