Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product…

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NRF Names 5 New Board Members

The National Retail Federation (NRF) named five retail industry leaders to its Board of Directors at its summer board meeting in Washington, D.C. The new members are notable for including executives from a solution provider specializing in marketplace technology as well as a cloud services provider, indicating the growing importance of these segments of the…

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences….

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