Veloprodaja Majica

Alibaba Restructures into 6 Distinct Businesses to Drive Agility and Shareholder Value

Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team and financial structure. The move is designed to “unlock shareholder value and foster market competitiveness,” according to the company, which has seen the price of…

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Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with…

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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such…

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