![4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers](https://u2rn.com/wp-content/uploads/2023/06/Anthro-600x307-1.png)
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. And despite having an incredibly loyal customer base, Anthropologie has focused on expanding its reach, especially among consumers…