As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart’s Carrot Ads platform to launch its own retail media network. Sprouts Expands Instacart Partnership to Include Retail Media Offerings Sprouts Farmers Market has launched…
Macy’s will expand its off-mall presence by opening additional Market by Macy’s and Bloomie’s shops — smaller versions of the Macy’s and Bloomingdale’s department stores, respectively — even as it shutters full-size stores. Macy’s already has opened a combined 10 of these banners and will open five more by the end of the fiscal year…
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve…
Listening is a skill that either makes you or breaks your store. Maybe it’s because I am also trained as a conductor, and I learned to focus my listening on hearing each part and asking myself, Is what I’m hearing matching up to what is on the page in front of me? If it didn’t…
Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on critical points in the delivery process, such as when an order is being prepared through when the order has been delivered. Shoppers can set how…
Value shopping app Shein is opening up its platform to third-party sellers with the debut of a new global integrated marketplace. Up until now Shein has operated as a traditional retailer by acquiring its own inventory. This contrasts with fellow China-based discount shopping apps such as Wish and Temu, which use a consumer-to-manufacturer marketplace model….
In tandem with strong Q1 2023 earnings, ecommerce platform Shopify announced a number of major strategic moves designed to “sharpen its focus on building and scaling the future of commerce,” including the sale of its logistics business to Flexport and job cuts amounting to 20% of the company’s workforce. Shares of the company surged on…
Wayfair has launched the Digital Design Studio, a patent-pending technology that aims to bring the best of online and in-store shopping together. The Studio is a kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital, fully 3D room with photorealistic quality. The technology will…
Retailers play an important role in community engagement by supporting local causes, participating in local events, and partnering with other businesses. Retailers are the glue that brings the community together and betters it through cause-related marketing and collaborations that build strong connections within their local communities.
