Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

In Shein’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh.   The product expansions will be enabled by…

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RICE23: Netflix Insights Exec — ‘The Heart of Innovation is Understanding Humans’

Netflix has always been data-obsessed, long before that was seen as a must-have for any organization. And that focus on having a granular understanding of its customers and their behaviors has helped Netflix reshape an entire industry. According to Nikkia Reveillac, Netflix’s Director of Consumer Insights, it’s something that any company can do with the…

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