It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We wanted it…
Just three weeks before it was set to go to trial, Walgreens Boots Alliance (WBA) has agreed to pay $192.5 million to settle a class-action lawsuit brought by investors who claim they were misled by the company about the likelihood of a successful 2015 merger with Rite Aid, multiple sources report. In late 2015,…
HomeGoods will shut down its ecommerce site on Oct. 21, 2023. The off-price furniture and décor retailer, a subsidiary of The TJX Companies, made a belated ecommerce debut in September 2021 but now has decided to focus its energies on the in-store experience. “We can confirm that we will no longer offer online shopping on HomeGoods.com after…
For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But that all changed with the COVID pandemic, the ripple effects of which brought supply chains into the spotlight. Now the supply chain is a top consideration not just for retail executives but consumers as well. As geopolitical…
Accusations of “greenwashing” can lead to irreversible damage to reputation and consumer trust, and with environmental social governance (ESG) now high on the agenda for public and private organizations worldwide, it’s changing how many retailers think about their businesses. In addition to the products and services they offer, retailers are reconsidering the environmental and social…
Retailers face intense competition during the holidays. How can you prepare for the holidays with your crew? The key is to start early. This guide offers holiday retail sales strategies to optimize your store’s performance.
Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways…
Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Late last year, Amazon introduced its social media-style Inspire shopping feed, and now anyone can create their own shopping content…
Costco will replace departing CEO Craig Jelinek with Ron Vachris, who began with the retailer as a forklift driver more than four decades ago and is currently its President and COO. As part of a longstanding succession plan, Vachris will take the CEO title on Jan. 1, 2024; Jelinek will remain with Costco through April…
David’s Bridal is dramatically reshaping its executive suite via internal promotions, including three C-level appointments. The retailer, which filed for bankruptcy in April 2023, was purchased by CION Investment Corp. in July 2023. The promoted executives include: Bob Walker, who joined David’s Bridal in 2019 as Chief Retail Officer, has been promoted to COO. He…
