Comparing Distribution Sellers to Other Verticals (and How to Close the Gap)

By: Mike Kunkle (SPARXiQ – VP, Sales Effectiveness Services) In July 2023, I presented a webinar in collaboration with Distribution Strategy Group about “The State of Sales in Wholesale Distribution.” During this presentation, I conducted research to evaluate the sales competencies within wholesale distribution in comparison to other industries. The results were both fascinating and…

Read More

TikTok Launches Generative AI Tool to Help Brands with Content Creation

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The tool draws on the platform’s database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends and find inspiration. The new tool is available to…

Read More

Mall of America Adds Body-Worn Cameras to its Security ‘Layers’

Security issues are top-of-mind with retailers: theft and threats of violence in retail locations are making headlines, including Target’s recent announcement that it would close nine stores in four cities. Due to its size (5.6 million square feet) and the variety of its environments (500 stores plus restaurants, theme parks and Minnesota’s largest aquarium), the…

Read More