UPDATE: Kizik Opens Second Permanent Store Following Successful NYC Pop-Up

[Update from 4/24/2024] Following Kizik’s announcement that it would be extending the duration of its New York City’s pop-up, the footwear brand has revealed it will open its second permanent store at the Mall of America on May 17.

The new 1,645-square-foot space was developed with MG2, the design firm that helped bring the NYC pop-up concept to life. The Mall of America store represents a critical milestone for Kizik: the brand has an intentional growth roadmap that includes these types of “iconic” retail destinations. The new storefront is designed to create a high-sensory fit experience for customers while conveying a sense of motion that encourages them to explore the store.

Original story begins: 

Kizik and MG2 initially opened the pop-up in New York City’s SoHo to gauge market demand. The people have obviously spoken, because the brand has decided to extend the pop-up through Memorial Day.

Originally slated to run for one weekend (April 19-21), the Greene Street pop-up is the first physical manifestation of Kizik’s new brand identity and “motion is magic” tagline. As a result, the companies have intentionally made motion a driving force of the space — and the shopper journey.

From the front window, passersby see a conveyor belt shoe display that then brings them to the epicenter of the store, which is a series of full-sized mirrors and various shoe sizes that shoppers can easily step into. Customers can then venture to the back of the store, where they open a secret door to an illuminated portal and an interactive, motion-driven media experience that fully actualizes the new branding.

MG2 Principal Melissa Gonzalez described the space as an “experiential introduction” of the rebranding that also elevates Kizik’s core innovation: its proprietary step-in technology. In fact, the entire space is designed to be frictionless. A full run of sizes is sprinkled throughout the store, so consumers can grab and step into their sizes without having to wait for an associate. Customers also can easily order shoes in-store and have them delivered to their homes so they don’t have to lug their purchases around the city.

Kizik used the pop-up to celebrate the official launch of five new silhouettes, reaffirming the brand’s equal focus on fashion as well as function, according to Chief Merchandising Officer Gretchen Weimer. She noted that the brand is “really leaning into style moving forward” during a conversation with Retail TouchPoints.