Vans, North Face Owner VF Corp Launches Transformation Strategy Following Investor Pressure

VF Corp, parent company of brands including The North Face, Vans, Timberland and Supreme, has unveiled its “Reinvent” transformation strategy after another disappointing quarter and pressure from a new activist investor in its ranks. VF Corp shares are down nearly 50% this year, and while expected, lackluster results in the company’s latest earnings haven’t helped…

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Michaels Takes Aim at Etsy with Launch of Handmade ‘MakerPlace’ Marketplace

After a three-month test period, Michaels has officially launched MakerPlace by Michaels, a new online marketplace centered on handmade goods. With the arts and crafts industry continuing to grow in popularity, Michaels is clearly looking to solidify its place as the supplier of “makers” while also taking a piece of Etsy’s pie. In addition to…

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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. Sarah Jarvis, Communications and Propositions Director at Eagle Eye…

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