Nordstrom Focuses Holiday Efforts on Value-Added Services and Unique Experiences

To position themselves as the ultimate holiday shopping destinations, Nordstrom and Nordstrom Rack are doubling down on helpful services, compelling brand partnerships and unique in-store shopping experiences. “Our team is looking forward to connecting with customers, however they choose to shop – in stores or online,” said Fanya Chandler, President of Nordstrom Stores in a…

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NRF: Holiday Spending Could Top $966B, but Shift from Goods to Services Continues

The National Retail Federation (NRF) is predicting robust holiday sales, with U.S. spending forecast to climb 3%-4% over 2022, generating between $957.3 billion to $966.6 billion. While the 2023 growth rate is lower than in recent years, when stimulus spending helped inflate retail sales, it’s in line with the average annual holiday increase of 3.6%…

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Ironically, one…

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