Category Added in a WPeMatico Campaign
If you’re a wholesale store owner looking to attract more retailers and outlets to your business, offering a typical wholesale discount to your customers can be an effective strategy. By selling large quantities of your goods at a lower price, you can incentivize customers to make more purchases, increase their loyalty to your brand, improve…
Distributors can lead the way forward to a supply chain designed for the digital age. This post is the second to share insights gathered for our new Facing the Forces of Change® initiative. Our work began at the National Association of Wholesaler-Distributors’ 2023 Executive Summit. My first post reviewed discussions offered by an all-star panel of distributor CEOs,…
By: Benj Cohen Wouldn’t it be amazing if we could easily align customer requirements with high-margin products? Imagine if your sales team could swiftly shift customers toward items that enable you to reach rebate goals. While these are excellent concepts, they can be challenging to implement. Yet the benefits of fine-tuning your product mix can…
NAW has launched an initiative aimed at changing the trajectory of innovation in distribution; will you be part of the change? Our new Facing the Forces of Change® initiative kicked off at the National Association of Wholesaler-Distributors’ 2023 Executive Summit. Our work is revolutionary. We are exploring opportunities for distributors to lean in to help customers innovate—doing…
If you’re in the business of selling goods in bulk, then you need every tool in your arsenal to ensure your company succeeds. And one of those tools is your wholesale email marketing strategy. Believe it or not, even the humble email, when used strategically, can do wonders for your wholesale business. After all, it’s…
With the rising number of online stores, making your e-commerce business stand out from the crowd can be challenging. Therefore, optimizing your wholesale store’s WooCommerce product list is essential to increasing conversion rates. Correctly displaying your WooCommerce product list can help increase conversion rates in your wholesale store. Using pagination or lazy loading can improve…
By: Doug Wyatt, VP of Sales & Marketing at SPARXiQ The role of sales manager is evolving quickly in distribution. Over the past year, we’ve heard from numerous distributors that they are taking a fresh look at what’s expected of their managers. Stretched thin and serving traditionally as “jacks of all trades,” sales managers must…
If you run an online store that caters to both standard and wholesale customers, you likely already know that shipping costs and processes can vary greatly from order to order. Therefore, you may be looking for a way to set up a preferred shipping method for your wholesale customers in WooCommerce. Fortunately, when you use…
As an e-commerce wholesaler, you’re always looking for ways to boost your revenue. While you can employ various strategies to enhance your business’ performance, one area that often gets overlooked is the importance of SEO product descriptions. This can be a bigger problem than most realize. After all, shoddy SEO work will likely keep your…
Your store’s registration page serves a crucial purpose: it captures vital customer data that you can use to enhance your business in various ways. However, to keep your customers happy, you also need to reassure them that your website can properly store any sensitive information that they provided. This is where our new feature, which…
