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This may come as a surprise to most, but one of the most powerful tools in any bulk-selling business’ arsenal is the wholesale email template. The reason for this has something to do with how fast-paced the world of business has become. Today, time is money, and every minute counts. And for companies that sell…
Distributors are perfectly placed to deliver human-centered strategies for improving the customers’ business as well as their own; here’s how. In a thoughtful and wide-ranging conversation, Keith Hubbard, President of PACE Supply and member of the NAW Institute for Distribution Excellence Board of Directors, leaned in to support our new Facing the Forces of Change® initiative. We are exploring how distributors can…
One of the harshest truths about running an online business is that web traffic doesn’t always translate into sales. And as any store owner who sells wholesale goods will tell you, there are few things more soul-crushing than seeing their website fail to make conversions despite getting plenty of visitors. But does your store’s less-than-stellar…
Customers are the lifeblood of any business. As such, it’s in your best interests to treat them well. That means giving them the warmest of welcomes when they first access your online store as newly registered customers. Thankfully, the best tools you can use to run your online stores typically give you the ability to…
While the growing popularity of e-commerce has benefited many people, it’s also put businesses at an increased risk of falling victim to cybercriminals. Unfortunately, it’s not just the businesses that are under threat but the customers that patronize them, as well. Therefore, it’s your job as a business owner to ensure your online store security…
Poor customer experience is one of the biggest reasons why occasional shoppers don’t become repeat buyers. Thankfully, customer registration can give you many opportunities to make your services more rewarding for visitors. And the happier your clients are with your store, the more likely they are to keep doing business with you. Of course, requiring…
It may seem like a bad idea to have your customers register online before letting them access your store’s most important features. But are there any merits to registering online shoppers? True, customer registration forces shoppers to take extra steps before using your services. Some experts even argue that this inconvenience can drive people away…
If you run an online business and want to increase your customer base by attracting more wholesale leads, search engine optimization (SEO) is essential. By optimizing your website and online presence for relevant keywords and phrases, you can improve your search engine rankings and increase your visibility to potential customers. Essentially, having a solid SEO…
Customer registration can be a hassle, especially for those who desire immediate use of an online store’s services. For such people, having to come up with a unique username can be the hurdle that drives them away from you. So how do you ensure registering online is as comfortable as possible for potential clients? Two…
Are you a business owner who wants to manage your customer’s wholesale orders? Do you need to set a threshold for the minimum order value before allowing wholesale customers to place their orders? If so, you’ll be pleased to know that it’s possible to disallow wholesale ordering until your threshold is met. This WooCommerce guide…
