Dick’s Plans New Slate of Sporting Goods Resale Events with SidelineSwap
Dick’s Sporting Goods is expanding its partnership with sporting goods resale marketplace SidelineSwap following a previous expansion in 2023.
As the partnership moves into its third year, SidelineSwap’s recommerce services will be available at more Dick’s locations across the U.S. through an ongoing series of trade-in events. During these events, Dick’s customers can bring in their used sports gear for evaluation by SidelineSwap experts. Customers will be paid for their used goods with Dick’s e-gift cards to use toward their next purchase, and items that don’t qualify for trade-in can be donated or recycled responsibly.
“While recommerce in fashion receives the lion’s share of national attention, recent studies show that 77% of recommerce actually happens in categories outside of apparel, such as sporting goods,” said Brendan Candon, CEO of SidelineSwap in a statement. “We are excited to increase consumer awareness in sports resale through our partnership with Dick’s and make athletes aware that they can trade-in items such as baseball and softball bats, golf clubs, hockey skates, lacrosse gear — as well as many other types of sports and outdoor gear — at our events.”
Dick’s customers who attended trade-in events in 2023 received an average payout of $120 for their used gear, and nearly all customers surveyed said they would be interested in reselling their used sports gear at least once per year.
2024 trade-in events will be held at Dick’s locations in Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia, Massachusetts, New Hampshire, Rhode Island, Connecticut, Illinois, Michigan, Colorado, Wisconsin and Georgia, with the possibility of additional states.
“With the start of the spring sports season approaching, this is a great time for families to take stock of what they have and what they need,” said Michael Stack, VP of Strategy and Corporate Development at Dick’s in a statement. “SidelineSwap is a terrific partner that’s supportive of our efforts to make an impact in the recommerce space, and our athletes really enjoy the convenience and purpose behind trade-in events.”
