How To Improve Your Retail Sales With Role Play

Nine powerful tips to improve this essential part of your sales training and grow your retail sales

Are you looking for how to improve sales for your store? If you’re trying to grow your retail sales, role play is essential to your daily practice.

Retailers who are struggling fall into the trap of thinking their associates can sell without ever practicing a sales process.

Without practice, associates can’t improve.

In this article, I examine sales role play in five fundamental ways and provide a guide of how to set up a role play with your team.