Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa. Prada Group will leverage the Adobe…

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Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at…

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Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising…

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Whole Foods ‘Paves the Way’ for Urban Expansion with New Small-Format Store

Whole Foods Daily Shop entrance. (Image courtesy Whole Foods) Whole Foods Daily Shop ‘Whole Body’ section. (Image courtesy Whole Foods) Whole Foods Daily Shop specialty foods section. (Image courtesy Whole Foods) Whole Foods Daily Shop produce section. (Image courtesy Whole Foods) Whole Foods Daily Shop meat and seafood section. (Image courtesy Whole Foods) Whole Foods…

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