![Disney and Kroger Collaborate on Streaming Retail Media Push](https://u2rn.com/wp-content/uploads/2023/04/shutterstock_1757571929-600x400.jpg)
Disney and Kroger Collaborate on Streaming Retail Media Push
Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. Disney Advertising has launched a limited beta test to create more ways for advertisers to reach high-value audiences through retail media insights across select inventory from Disney’s portfolio, beginning with Hulu. The…