Sock it to Them! Eastern Mountain Sports Promotes Circularity with Sock Give-Back

Timed to coincide with Earth Day, Eastern Mountain Sports (EMS) is once again participating in the Smartwool Second Cut project. During the month of April, EMS will accept shoppers’ used, clean socks (of all brands) that will then be recycled into new products via a partnership with Material Return. All 20 EMS stores, located in seven Northeastern states, will participate.

“I am immensely proud to partner with Smartwool on their Second Cut Program once again this year,” said Kerry Muricchio, VP of Merchandising at EMS in a statement. “It’s an honor to work alongside a company that values sustainability and the importance of reducing waste. Together, we can create a more conscious and eco-friendly future.”

The goal, according to Smartwool, is “to make a product and also build a system to keep it out of the landfill,” and “begin building systems and experiments that lead us toward our goal of 100% circularity by 2030.”