Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs. “After exploring our options over the…
FreshDirect has selected six NYC-area brands for its initial Rising Industry Producers and Entrepreneurs (R.I.P.E.) initiative, a one-year pilot program for food, beverage and personal care brands with retail ambitions. The emerging and diverse-owned companies will receive expert advice and be able to leverage internal FreshDirect resources to grow their brands, including help adapting strategies…
The biggest mall owner in the U.S., Simon Property Group, is making some shifts in its “side hustle” as a brand owner. On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 billion. The companies…
Did you know that 72% of today’s B2B buyers start their purchasing journey online? In today’s digital age, you’ll want to make sure you create a good first impression the moment B2B buyers find you. This is where your B2B registration form shines–a critical touchpoint in your customer’s buying journey. A well-crafted B2B registration form…
Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. The retailer also has promoted Danny Miles to EVP, Chief Technology Officer and announced the departure of current COO Colin Browne and Chief Product Officer (CPO) Lisa Collier. As CCO, Dausch will lead global brand,…
Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across…
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The tool draws on the platform’s database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends and find inspiration. The new tool is available to…
Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. Guy Longworth SSB is looking to stabilize its C-suite with these appointments following the…
Attracting customers as a primary objective can be a misnomer. Many retailers look to attract customers but don’t consider what they really want – more purchases.
Target will close nine stores in four cities on Oct. 21, 2023, saying theft and organized retail crime are threatening the safety of its customers and associates and “contributing to unsustainable business performance,” according to a company statement. Target noted that it has made multiple efforts to secure these location, including adding more security team…
