Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with cherry blossoms and Shein branding, will be in operation until May 10, 2024, serving as what the company described as “a moving billboard” designed to…

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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media (47%) and digital video (40%). But despite these high levels of interest,…

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Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility

To mark Autism Acceptance Month, all Lego stores in the U.S. and Canada will be certified as “sensory inclusive” by the nonprofit KultureCity in April. Associates will be trained to understand how sensory needs vary and how they can best help neurodivergent children and adults in the store. Additionally, sensory bags containing noise-reduction headphones, fidget…

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99 Cents Only to Close All 371 Locations, Hold Liquidation Sale in Business Wind-Down

99 Cents Only Stores will wind down its business and shutter its 371 locations across California, Texas, Arizona and Nevada after more than 40 years in operation. The decision follows a months-long attempt to find an alternative solution, but ultimately the company decided a wind-down was the best way to “maximize the value of 99 Cents Only Stores’ assets,” the company said…

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