Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city.

The streetcar, which is embellished with cherry blossoms and Shein branding, will be in operation until May 10, 2024, serving as what the company described as “a moving billboard” designed to “capture the city’s attention.” Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers. Passengers can scan QR codes displayed within the streetcar to access the offer.

Commuters throughout Toronto also are encouraged to spot the streetcar and snap photos for a chance to win prizes. By tagging @shein_ca on Instagram with #SheinIntoSpring and #SheinCanada, fans can enter to win a $100 Shein gift card.

On the other side of the country, Vancouver citizens will have the chance to visit a Shein pop-up April 11 to 14, 2024, and experience the digital retailer’s fashions in person, including its evoluSHEIN by Design sustainable collection.