Shein’s Latest Pop-Up in Vancouver will Focus on Circularity Efforts
Shein will host a pop-up store Vancouver, B.C. from April 11-14 that will do more than showcase the fashion app’s latest collections. Shein also is looking to tamp down criticisms of its environmental impact, by highlighting its evoluSHEIN by Design sustainable collection and offering credits for customers who bring in clothing donations.
The pop-up will feature an extensive selection of women’s clothing as well as men’s fashion, kids’ clothing, pet accessories, home items and the SHEGLAM makeup line. A collection of products from the evoluSHEIN by Design initiative, which promotes the use of responsible materials and manufacturing processes, will be front and center. Products in the line are produced with a minimum of 30% of preferred materials, such as recycled polyester, forest-safe viscose or rescued deadstock, manufactured by suppliers with high social compliance verified through third-party audits and shipped with more sustainable or recycled packaging.
The pop-up also will host a clothing donation drive; customers can drop off gently used clothing in return for a coupon that can be used for in-store purchases. All used clothing will then be donated to a local Vancouver-based nonprofit organization that will recycle and repurpose them.
Throughout the four-day pop-up event, visitors will have the chance to participate in a number of special experiences and offers, including free nail art, a 360-degree photo booth and a “buy more, get more” offer: customers who spend $25 (Canadian) or more can choose from a range of gifts during checkout.
Shein has previously hosted similar pop-ups across EMEA and the U.S., including a sold-out event in San Francisco. The pop-ups are part of the company’s ongoing campaign to showcase its popularity and nurture its growing customer base in the face of relentless criticism about alleged anticompetitive behavior, its environmental impact and concerns about the use of forced labor in its factories. Shifting the storyline has become critical for the company as it looks to go public in the U.S. as soon as this year.
