Beyond Acquires Zulily, Plans to Revive Brand in Q2

Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily, following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. Beyond paid $4.5 million in…

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