Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. The company also announced that it will be expanding its Meta Verified subscription plan for…

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The Importance of Using Search Data to Drive Ecommerce Success

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Everything the shopper does within search is very…

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NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. In late 2023, the companies teamed up to include access to NBCU’s streaming platform Peacock as part of the Instacart+ membership package. Now,…

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Rue21 Files for Third Bankruptcy, Plans to Close all 500+ Stores

Seven years into its most recent comeback, teen fashion retailer Rue21 has filed for its third bankruptcy, citing “the continued growth of online shopping, industry competition, inflation and macroeconomic headwinds.” Over the past two decades the mall-based retailer has struggled to regain the popularity it enjoyed during its heyday in the late ’90s. The company…

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