Target to Carry Pride-Themed Merchandise, but Only in ‘Select’ Stores

Seeking a middle ground on support for LGBTQ+ causes as Pride Month approaches, Target will offer Pride-themed adult apparel and home goods in “select stores, based on historical performance,” with the full collection available online. The retailer was embroiled in controversy last year when it pulled Pride-themed products from shelves after threats, protests and vandalism…

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Slam Dunk? Dick’s Taps into WNBA’s Hot Streak with Line of Co-Branded Girls’ Apparel

DSG, Dick’s Sporting Goods’ exclusive performance apparel and gear brand, has teamed up with the Women’s National Basketball Association (WNBA) to launch a co-branded girls’ apparel collection. As the official sporting goods retail partner of the WNBA, Dick’s already carries an assortment of WNBA apparel and equipment, but this new collection is the first collaboration…

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Reebok Debuts AI-Powered Custom Sneaker Design Tool on Instagram

Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers from photo memories. The tool is the first launch from Reebok’s partnership with Futureverse, announced late last year, to develop a series of AI, web3 and blockchain-based gaming and metaverse activations. Image courtesy Reebok Called Reebok Impact,…

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Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New ‘Retail Storytelling’ Experience

Warner Bros. Discovery Global Consumer Products has created a luxury brand ecosystem that will immerse customers in the world of billionaire Bruce Wayne, Batman’s civilian alter ego. The story-driven Wayne Enterprises Experience was curated and produced in partnership Relevance International and is supported by a digital marketplace featuring top brands from a range of categories…

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