TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label AIGC when it’s uploaded from certain platforms — no additional details on which platforms were provided. Content Credentials attach…

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. In fact, a study commissioned by real-time…

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Traceability is the Foundation of Supply Chain Due Diligence

A seismic shift is on the horizon for retail businesses operating in Europe. In December 2023, the European Parliament and the European Council reached a provisional agreement on the Corporate Sustainability Due Diligence Directive (CSDDD), a sweeping law that mandates companies to actively monitor and rectify any human rights and environmental risks within their global…

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