Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New ‘Retail Storytelling’ Experience

Warner Bros. Discovery Global Consumer Products has created a luxury brand ecosystem that will immerse customers in the world of billionaire Bruce Wayne, Batman’s civilian alter ego. The story-driven Wayne Enterprises Experience was curated and produced in partnership Relevance International and is supported by a digital marketplace featuring top brands from a range of categories inspired by the Batman IP and its hero.

A select group of invite-only luxury consumers will get to visit the world of Bruce Wayne at a secret NYC location from June 3 to June 10. For everyone else there is BruceWayneX.com. The live experience will feature a narrative, actor-guided tour of a luxurious, seven-story Manhattan secret safehouse owned by Bruce Wayne. Alfred Pennyworth and Lucius Fox will perform a scripted interactive story that includes guest participation, and everything guests encounter on their tour can be loaded into a digital cart and shopped via the site.

The selection of products featured both on the website and in the live experience includes limited editions and capsule collections created exclusively for the Wayne Enterprises Experience across tech, fashion, automobiles, art, multimedia, watercraft, residences and more. As befits a billionaire, the items represent top-of-the-line offerings across each category, ranging in price from tens of thousands into the multi-millions.

Among the brands sponsoring the initiative are Automobili Pininfarina electric hypercars, McIntosh sound systems, T3mp3st electric watercraft, Alpange pianos, ARMA Instruments secure communications technology, Baxter furniture, Thomas James clocks, Abyss headphones, Hi Power Cycles electric bicycles, Kross Studio watches, art by Karen Atta and luxury real estate listed through Luxury Portfolio International.  

“Welcoming fans into the bespoke world of Bruce Wayne through the Wayne Enterprises Experience is the next step in expanding our portfolio in directions that no one else can compete with,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products in a statement. “Exploring this new method of retail storytelling, alongside our partners and curated brands, brings our world-renowned DC licenses to life for fans through captivating experiences and products.”