Abercrombie Debuts Wedding-Themed (and Wedding-Adjacent) Collection

Abercrombie & Fitch has launched “The A&F Wedding Shop” both online and in stores. The collection of more than 100 items for brides, bachelorettes and guests has been designed not just for the wedding itself but also for wedding-related events and celebrations.

“The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience, — from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch and even the honeymoon,” said Corey Robinson, Chief Product Officer at Abercrombie & Fitch Co. in a statement.

While dresses form the centerpiece of the collection, it also includes items like bikinis, pajamas, pantsuit separates, skirts and crochet-style cover-ups. Prices range from $80 to $150, and the products are available in Abercrombie’s fit-inclusive size and length range.

“Our customers live for the long weekend and when we asked them about their exciting upcoming getaways, we heard so many of them speak about wedding weekends, wedding-adjacent occasions and the all-important question of what to wear, which this collection is perfectly designed to answer,” said Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co. in a statement.