Abercrombie & Fitch’s New 5th Avenue Flagship is ‘A Celebration of the Evolution’ of the Brand

Abercrombie & Fitch new 5th Avenue flagship.

Abercrombie & Fitch has opened its new flagship store on Manhattan’s 5th Avenue. Located between 52nd and 53rd Streets, the store features the brand’s women’s and men’s collections as well as dedicated shop-in-shop spaces for Abercrombie Kids and its adult activewear franchise YPB (Your Personal Best).

The multi-level store features a bright, open ambiance achieved through the use of lighting motifs that include illuminated walls, sconced columns and eccentric chandeliers. The storefront’s slate detail is unique to this location and the use of wood, textiles, conversational and intimate spaces, greenery and textured walls all aim to create an elevated, inviting environment. The store also includes a number of omnichannel capabilities to seamlessly connect the digital and in-person shopping experience.

“This store is a celebration of the evolution and strength of the Abercrombie brand,” said Fran Horowitz, CEO of Abercrombie & Fitch Co. in statement. “We are thrilled to offer our customers in New York City a new, immersive shopping experience that represents the absolute best of Abercrombie. This city has a storied place in our company’s history, where we opened our first store, and we’re proud to be here nearly 130 years later.”