Abercrombie Unveils New Wedding Collection in LA Pop-Up with Pinterest
To bring the latest wedding trends to life, Abercrombie & Fitch and Pinterest transformed the grounds and rooms of Los Angeles’ famed Goldwyn House to highlight pieces from the brand’s new 100+ item wedding collection. During the experiential event on March 27, 2024 in Los Angeles, the retailer also partnered with Rare Beauty cosmetics and Béis luggage to bring other key wedding experiences, like getting there and “getting glam,” into the event.
“The A&F Wedding Shop is designed to outfit our customers for every moment of the multi-faceted wedding experience,” said Megan Brophy, VP of Brand and Experience Marketing at Abercrombie & Fitch Co. in a statement. “Nobody plans a wedding without Pinterest, so it was only natural to partner with them to bring the modern wedding story to life.”
With inspiration from Pinterest’s 2024 Global Wedding Trend Report, the event took guests through five interactive vignettes of the different stages of a modern wedding: a garden engagement and wedding shower; a poolside bachelorette party; a parlor for day-of wedding prep; a celebration of the ceremony; and a honeymoon getaway. Each vignette was curated to celebrate the Abercrombie pieces uniquely designed for those moments and occasions.
The transformed spaces of the Goldwyn House contained color stories, styling, activities, accessories and photo moments inspired by Pinterest’s wedding insights, including trending cocktails, permanent jewelry and custom floral bouquets. In addition, guests enjoyed Rare Beauty glam moments in the pre-ceremony prep parlor and were inspired to arrive to their wedding event weekends in style with key pieces from Béis, including the brand’s popular Weekender bag.
The A&F Wedding Shop is shoppable today in Abercrombie stores and at Abercrombie.com, as well as alongside top wedding moments and trends in a curation on Pinterest.
